Gloria's Portfolio

Campaign press release announcing the West End BIZ's annual New Business Week initiative, spotlighting 67 new businesses that opened in the neighbourhood in 2023. Distributed to local media and published across digital channels.

Press release announcing a summer street activation initiative on Sargent Avenue, combining cyclist outreach, local business promotion, and community event programming.

 Press release supporting a cycling infrastructure and community accessibility initiative in the West End neighbourhood. 

Managed CBC Manitoba journalist appearance requests, matching on-air talent to community events based on editorial fit, availability, and audience relevance. 

Pitched and secured a CTV Winnipeg interview segment on newcomers adjusting to Winnipeg winters, resulting in broadcast coverage reaching regional audiences. 

Year-round editorial content calendar for West End BIZ — seasonal guides, community spotlights, local business features, and neighbourhood storytelling across web and email channels.

Eg: Holiday Gift Guide, Celebrating the Holidays, Winterfest 2024, Valentine's Day Guide,  Hello Spring

Awards feature covering the annual Mayor's BIZ Awards — event coverage, member communications, media outreach, and web content production.

End-to-end campaign featuring 67 new West End businesses — including press release, web content, social media, and individual business spotlight profiles. 

Content and communications support for a public mural reveal event led by the beautification department, connecting local artists, city officials, and the West End business community.

Multi-week community street activation campaign combining event programming, media relations, local business promotion, and digital content. Developed web content and managed community communications throughout the summer series.

Produced a biweekly email newsletter for CBC Manitoba during my role as Marketing Communications Assistant. Responsibilities included audience segmentation, content curation, copywriting, template design, and distribution via Campaign Monitor. 

The redesigned template improved visual consistency and reader engagement.

Managed monthly email newsletter for a 1,000+ member business community. Produced editorial content for email and print newsletters, shared member news and neighborhood updates, managed distribution lists, and tracked engagement metrics.

 Strategic analysis of the media industry as a business ecosystem — examining media as product, platform, and communications infrastructure. Written for media professionals and entrepreneurs.

 Industry piece exploring how strategic relationship-building integrates PR, stakeholder engagement, and business development to drive brand growth.

 Analysis of destination branding strategy and its role in tourism development, economic positioning, and national identity — with reference to international case studies.

Personal essay and community journalism piece exploring identity, diaspora, and belonging through the lens of the 2024 election cycle in Winnipeg.

Cultural and industry commentary on how media shapes public perception, drives commerce, and influences societal values — written for media and communications professionals.

Supported a holiday community campaign in partnership with CBC Manitoba Radio, connecting listeners with Harvest Manitoba through exceptional holiday programming.

Supported news pop-up activations at locations across rural Manitoba, bringing CBC's regional presence directly into communities beyond Winnipeg.

Represented CBC/Radio-Canada at Winnipeg's annual Pride Parade as part of the broadcaster's sponsorship activation, engaging with community members and supporting brand presence at one of the city's largest public events.

Represented CBC/Radio-Canada at the Chinese New Year Business Gala hosted by the Chinese Business Community of Manitoba, building relationships with the business community and supporting the broadcaster's multicultural outreach mandate.

Represented CBC/Radio-Canada at Winnipeg's annual marathon as part of the broadcaster's sponsorship activation, engaging with community members and supporting brand presence at one of the city's largest public events.

Coordinated a multi-week summer street activation on Sargent Avenue, combining live performances, local business promotion, and community programming to drive foot traffic and neighbourhood engagement throughout the season.

The Deputy Mayor of Winnipeg attended a business breakfast event at a Sargent activation, facilitating civic stakeholder engagement at the local business community level. 

The Mayor of Winnipeg and his team attended the Energize Mural reveal party on Sargent Avenue and got a private mural tour hosted by West End BIZ.

Coordinated community communications and stakeholder outreach for a public art mural reveal, led by the beautification department uniting local artists, residents, and the business community.